About the Session
In this thought-provoking talk, we delve into the intricacies of online customer experiences, a domain where many brands still falter.
Passionately exploring the current landscape and future prospects of customer interactions, the presentation emphasises the importance of personalisation, loyalty, and an exceptional User Experience (UX), including Conversion Rate Optimisation (CRO) and Average Transaction Value (ATV) strategies.
A unique focus is placed on the often-overlooked aspect of fulfilment and the 'unboxing experience'. This pivotal moment marks the first physical contact a customer has with a brand, playing a crucial role in fostering return business and enhancing Lifetime Value (LTV).
The talk will be enriched with practical, actionable insights, drawing from the successful practices of ARRAN Sense of Scotland.
Attendees will leave equipped with strategies to transform their online customer experiences, transcending the digital realm to create lasting, meaningful connections with their customers.