Conference Agenda
Thursday 13th March 2025
Below is the work in progress agenda. This will be modified as talks & speakers are agreed.
08:00 - 08:45
Pre-Event Networking
Check-in and collection of conference passes
Tea, coffee & mini Danish pastries
Networking & peer-to-peer learning
08:45 - 09:05
Welcome to Ecommerce Scotland
Presented by Ann-Maree Morrison MBE & Dr. Peter Mowforth
09:05 - 10:20
Session 1 • Brand
1.1 Humans at the Heart: Influencer Content That Converts
Core Themes:
Influencer Marketing
Social Media
Paid Social
Data-Driven Creativity
Social Analytics
Ideal For:
D2C
B2C
Brands
Business Size = All
1.2 Social Media Trends for your Radar in 2025 & Beyond
Core Themes:
Community Building
Social Shopping
The Infinite Loop
Age of the Lurker
Influencer & Creator Trends
De-Influencing
Ideal For:
D2C
Brands
B2C
Merchants
B2B
Business Size = All
1.3 Content Creators, Your Brand's Best Friends!
Core Themes:
Influencer Marketing Platforms
Creator Discovery
Creator Management
Social Analytics
Competitive Insights
Ideal For:
D2C
B2C
Brands
Business Size = All
1.4 Leveraging Video & Podcasts for Ecommerce Growth
Core Themes:
YouTube
Podcasts
Long Form Video
Short Form Video
Brand Awareness
Showcasing Expertise
Community Building
Ideal For:
D2C
Brands
B2C
Merchants
Omnichannel
B2B
Business Size = All
10:20 - 11:00
Morning Break (40 mins)
Tea, coffee & biscuits
Networking & peer-to-peer learning
Opportunity to ask speakers one-on-one questions
11:00 - 12:35
Session 2 • Productivity
2.1 Is "GenAI" an Over-Hyped Hallucination?
Core Themes:
Generative AI
Productivity Hacks
AI Overviews
AI Answer Engines
AI Workflows
Scaling Content Production
Ideal For:
Merchants
Omnichannel
B2C
B2B
D2C
Brands
Business Size = All
2.2 Busting Ecommerce SEO Myths: What Works in 2025?
Core Themes:
Search Engine Optimisation
Generative Engine Optimisation
Content-Driven SEO
In-House vs Outsourced
Digital PR
Link Building
Ideal For:
B2C
Merchants
B2B
Omnichannel
Brands
D2C
Business Size = All
2.3 AI-Powered Customer Experience & Personalisation
Core Themes:
Scaling Customer Support
Reducing Support Costs
AI Agents
Personalisation
AI Recommendations
CX & CRO
Ideal For:
D2C
Brands
B2C
Merchants
Omnichannel
B2B
Business Size = All
2.4 Mastering Productivity: Streamlining In-House Projects & Prioritisation
Core Themes:
Boosting Productivity
Productivity Tech
In-House Project Management
Priority Lists
Growing Your Team
Ideal For:
Merchants
B2C
Omnichannel
B2B
Brands
D2C
Business Size = All
12:35 - 13:50
Lunch Break (1 hour 15 mins)
Light buffet lunch served with fruit juice & water
Networking & peer-to-peer learning
Opportunity to ask speakers one-on-one questions
Access to over 400 Glasgow Science Centre exhibits
13:50 - 15:15
Session 3 • Strategy & Growth
3.1 Don't Ignore the Giant: Scaling the Amazon Beanstalk
Core Themes:
Starting on Amazon
Product Discovery
Sales & Search Volumes
Seller Fulfilled Prime
FBA
Amazon SEO
Amazon Ads
Profit Optimisation
Ideal For:
D2C
Brands
B2C
Merchants
B2B
Business Size = All
3.2 Future-Proofing Your Ecommerce Strategy for 2025 & Beyond
Core Themes:
Marketplaces
Suppliers Selling D2C
Own Brand Products
Pricing Strategies
Omnichannel
Channel Cannibalisation
Sustainability
Ideal For:
Merchants
B2B
B2C
Omnichannel
Brands
D2C
Business Size = All
3.3 Meta Ads Cheat Codes for Explosive Ecommerce Growth
Core Themes:
Paid Social
Meta Ads
Propecting
Retargeting
Facebook Ads
Instagram Ads
Tracking & Attribution
Ideal For:
D2C
Brands
B2C
Merchants
Omnichannel
B2B
Business Size = All
3.4 "Hot Takes" on Ecommerce Marketing in 2025
Core Themes:
Paid Search
Google Ads
Display & Video
Paid Social
Battling Temu & Shein
Affiliate Platforms
Ideal For:
Merchants
B2C
Brands
D2C
Omnichannel
B2B
Business Size = All
15:15 - 15:55
Afternoon Break (40 mins)
Tea, coffee & biscuits
Networking & peer-to-peer learning
Opportunity to ask speakers one-on-one questions
15:55 - 17:15
Session 4 • Post-Purchase
4.1 Customer Data Platforms: Next Level Omnichannel Experiences
Core Themes:
CDP
Customer Data at Scale
360° View of Customers
Omnichannel
Combining Online & Offline Data
Data Warehousing
BigQuery
Ideal For:
Omnichannel
B2C
B2B
Merchants
Brands
Business Size > £1million
4.2 Go with the Flow: Maximising ROI with Intelligent Automations
Core Themes:
Marketing Automation
Automated Flows
Drip Campaigns
Personalised Emails
SMS Marketing
Popups
1st Party Data
Ideal For:
D2C
Brands
B2C
Merchants
Omnichannel
B2B
Business Size = All
4.3 After the Sale: Reviews, Retention & Brand Ambassadors
Core Themes:
Customer Retention
Loyalty Programs
Maximising CLTV
Referral Programs
Reviews
Ambassador Building
Ideal For:
D2C
Brands
B2C
Merchants
Omnichannel
B2B
Business Size = All
4.4 Avoid Horror Stories with Smarter Inventory, Delivery & Return Strategies
Core Themes:
Inventory Optimisation
Amazon FBA
3PL
Optimising UK Delivery
Cross Border Delivery
International Returns
VAT, Duties & Tariffs
Ideal For:
D2C
Brands
B2C
Merchants
Omnichannel
B2B
Business Size = All
4.5 Event Close
17:15 - 17:30
Networking
Networking & peer-to-peer learning
Last chance to ask speakers one-on-one questions
Free consultancy & advice
18:00 - 21:00
The Afterparty
Sponsored by
Free Finger Food & Pizza
Free Beer, Wine, Spirits, Cocktails, Soft Drinks
Free Afterparty tickets are only available from sponsor stands for the first 16 people (at each stand) who signup for a demo:
This is a private "ticket only" event and only open to: Ecommerce brands/merchants, speakers/panellists, sponsors/exhibitors.
We're afraid this is not open to agencies unless your company is a speaker/panellist.
The venue a short 8 minute walk (600m) from the Glasgow Science Centre, directions will be printed on the afterparty ticket.
