About the Session
Disruption and change in both politics and economics provide a backdrop to an eventful 12 months of growth, consolidation and evolution in the world of ecommerce.
As we step through the months since EcommerceScotland 2024, we see a calendar punctuated by changes in legislation, technology, AI adoption and automation. The ecommerce juggernaught continues to provide its local and global customer base with ever greater opportunities to purchase goods and to have them quickly and efficiently delivered.
All the main global digital providers from Google to Meta, from Microsoft to Instagram, from Amazon to Alibaba all see ecommerce as a core segment or central driver to their relentless growing domination of world stock markets [ref].
The review will also highlight ongoing restrictions to online trade including Brexit and the new wave of tariffs - all part of a shift away from free-trade and towards a consolidation of inward-looking trading-block-centric/national supply chains.
The review will take a particular focus around events, opportunities and changes that directly impact ecommerce businesses in their ability to trade, grow and scale through increased profits.