Spirit of Scotland: The Importance of Product Storytelling in Discovery & Conversion

Made In Scotland. A marker for quality recognised the world over. Yet, to stand out as a product born here is increasingly difficult. Content may remain King, but for professionals in this space it is a costly challenge to overcome.

Whilst the opportunity to connect brand to consumers has never been greater, the landscape is littered with obstacles. Social Media is Anti Social, Meta is Micro. Cheap Content is Cheap (Good Content is Not). The opportunity for storytelling has been microwaved by divergent digital consumption habits.

Join for reflections on how to build your story from Scotland to Shanghai the role of content today, in driving profitable B2B business growth and building engaged communities of consumers that share your passion.