About the Session
In the dynamic landscape of retail, the digital world often seems at odds with traditional brick-and-mortar stores.
However, in this enlightening talk, we delve into how Google (a giant in the digital realm) is emerging as an unlikely hero in helping revitalise the high street. We explore the intricate ways in which retailers can harness the power of Google to not only coexist with the Ecommerce revolution but to thrive amidst it.
This presentation will focus on practical strategies to increase in-store footfall and enhance retail conversion rates using Google's diverse tools.
Key topics include mastering Google My Business for increased store visits, effectively utilizing Google Local Inventory Ads (both paid and free listings), leveraging the Google Merchant Center, and employing Google Performance Max Campaigns for Local Store Conversions.
Additionally, we will discuss quick-win tactics in local SEO and the significance of omnichannel attribution and measurement in understanding consumer behavior.
Join us to discover how Google can be the catalyst for your retail success story in the digital age.